Image size and aspect ratio
For LinkedIn carousel ads, the recommended image size is 1200 x 627 pixels and the aspect ratio is 1.9:1. The maximum file size for each image is 5MB.
It’s important to use high-quality images that are clear and visually appealing, as they can help attract the attention of users and make your ad more effective. The recommended image format is PNG or JPG.
Keep in mind that the images will be displayed in a carousel format, so it’s a good idea to design them with this in mind. You may want to consider using images with a consistent aspect ratio and style to create a cohesive look for your ad.
File size and format
The size of a file refers to the amount of data it contains, typically measured in bytes. The format of a file refers to the structure of the data within it and how it is organized. There are many different file formats for storing different types of data, such as text documents, images, videos, and audio files. Some common file formats include:
.txt for text files
.jpg or .png for image files
.mp4 for video files
.mp3 for audio files
The size of a file can be affected by a number of factors, such as the resolution of an image or video, the length of an audio or video file, or the amount of text in a document. The format of a file can also affect its size, as some formats are more efficient at storing data than others.
Text and copy guidelines
Text and copy guidelines are recommendations for how to write and present text and copy, which refers to written content such as headlines, body copy, and captions. These guidelines can help ensure that written content is clear, concise, and effective in conveying the intended message. Some common elements of text and copy guidelines include:
- Use a clear and concise writing style
- Use headings and subheadings to organize content
- Use bullet points to list items or ideas
- Use short paragraphs
- Use active voice rather than passive voice
- Use plain language, avoiding jargon or technical terms where possible
- Use proper grammar and spelling
- Use appropriate tone and style for the intended audience
- Use images and other design elements to support and enhance the written content
By following these guidelines, you can create written content that is easy to understand and engages the reader. Do you have any specific questions about text and copy guidelines?
Headline character limits
Headline character limits can vary depending on the platform or context in which the headline is being used. Here are some general guidelines for headline character limits:
- Google search results: 60 characters
- Facebook: 100 characters
- Instagram: 2,200 characters (though only the first two lines of text are shown in the feed)
- Twitter: 280 characters (though headlines may be truncated at around 70 characters in some displays)
- LinkedIn: 600 characters
- Email subject lines: 50-60 characters (though some email clients may truncate longer subject lines)
Keep in mind that these are just general guidelines and it’s always a good idea to test and optimize your headlines for the specific platform or context in which they’ll be used.
Logo and branding guidelines
A logo is a visual representation of a company’s brand identity and is usually used in conjunction with the company’s name. It’s important that a logo be simple, memorable, and versatile so that it can be easily recognized and used in a variety of contexts. Branding guidelines are a set of rules that outline how a company’s brand should be represented visually. These guidelines may include information on the use of the logo, color palette, typography, and other design elements. They help to ensure that all materials produced by a company are consistent and adhere to the established brand standards.
Call to action buttons
Call-to-action (CTA) buttons are buttons or links on a website or app that encourage users to take a specific action, such as signing up for a newsletter, making a purchase, or downloading a file. These buttons are typically designed to stand out from the rest of the page or app and use action-oriented language such as “Buy Now,” “Sign Up,” or “Download.” CTAs are an important part of website and app design as they help guide users through the conversion process and encourage them to take the desired action. It’s a good idea to use clear, concise language and to place the CTA in a prominent location on the page or app to maximize its effectiveness.
Video guidelines (if applicable)
There are many different guidelines for creating and sharing videos, depending on the context and platform. Here are a few general guidelines to consider when creating videos:
Keep it short: People generally have short attention spans, so try to keep your videos as concise as possible while still conveying your message.
Make it visually appealing: Use high-quality images, graphics, and transitions to make your video more engaging.
Choose a good thumbnail: The thumbnail is the first thing people see when they come across your video, so choose one that is eye-catching and relevant to the content of your video.
Use clear audio: Make sure the sound quality of your video is good and that the volume is consistent throughout.
Add closed captions: Closed captions make your videos more accessible to people who are deaf or hard of hearing, and they can also help people who are watching your video in a noisy environment.
Consider the platform: Different platforms have different guidelines for video content, so make sure to familiarize yourself with the guidelines for the platform you are using.
Be respectful and legal: Always respect copyrights and avoid using someone else’s content without permission. It’s also important to follow any relevant laws and guidelines for the country you are in.
Target audience and placement options
A target audience is the specific group of people that a product or service is designed for or intended to reach. Identifying a target audience is an important step in the marketing process because it helps businesses focus their marketing efforts on a specific group of consumers who are most likely to purchase their products or services.
There are many different ways to reach a target audience, including advertising in print or online media, using social media, attending industry events, or partnering with other businesses. In order to determine the best placement options for reaching a target audience, it is important to consider factors such as the demographics of the target audience, their interests and preferences, and the channels that they use to access information.
It is also important to consider the goals of the marketing campaign and the resources available to the business. For example, a business with a limited budget might choose to focus on low-cost options such as social media marketing or content marketing, while a business with more resources might consider more expensive options such as television or radio advertising.